Our Story


The Build Fast Formula Story

The Build Fast Formula™ story,

Build Fast Formula™ is a sports nutrition company dedicated to developing top of the line, research-backed supplements for an affordable price in the sports nutrition industry.

We believe that you must have your nutrition and training locked in before considering adding supplements into your daily routine. Not very many, if any companies will tell you to not even consider buying supplements unless those are dialed in first.  

Our products are developed for the sole purpose of helping you accomplish your personal goals and help you take your performance, endurance, strength, and recovery to the next level on the field, court, weight room, track and competition stage.

Our motto here at Build Fast Formula™ is simple: The formula is our marketing and consumer feedback is our growth strategy.

“Don’t take our word for it, try it out yourself” …If you are not 100% satisfied, we will refund your money with no questions asked.


The GUYS behind the brand: 

Matt Coleman and Chris Duffin have a passion for performance. Matt and Chris founded Build Fast Formula, bringing their years of experience together to create a sports nutrition company they believe in.

Their backgrounds create the perfect combination of high-level Education, Knowledge, and Experience. There are a lot of “supplement” brands in the market owned by people who haven’t competed in sports or trained on a regular basis. Matt and Chris not only “talk the talk, but they “walk the walk”!

Chris Duffin is a world-renowned powerlifter who holds multitudes of world records. He owns a successful workout equipment company called Kabuki Strength™. In addition to Chris’s roles with Build Fast Formula and Kabuki Strength, he’s also a “trainer of trainers” in the world of strength and conditioning.

NFL, MLB, and NHL professionals, as well as collegiate and high school teams nationwide use Chris’s training programs. He shares his science-based approach to strength and conditioning at coaching seminars worldwide.

Matt Coleman’s background is in sales, marketing, and product formulas. He’s worked in the sports nutrition industry for almost 20 years with various big-name brands, leading their sales and marketing departments. Matt is passionate about offering customers quality products to ensure they get what they pay for.

He believes in Build Fast Formula products, which are all third-party tested for safety, quality, and purity. Matt has a collegiate football sports background. He’s passionate about coaching and teaching young athletes how to improve sports performance through nutrition, training, and supplementation.

Together, Matt and Chris have developed one of the fastest growing, up-and-coming sports nutrition brands in the industry today! They enjoy helping customers achieve top-level training and performance. The formula to becoming a successful athlete is Nutrition, Training, and Supplementation! If you don’t have nutrition and training locked in, supplements don’t work as they’re designed to.

Build Fast Formula always FULLY DISCLOSES their transparent formulas. There are no proprietary formulas, no fillers, no amino spiking, and no gimmicks. All BFF formulas are based on scientific research and produce proven results!





Matt Coleman
Co-Founder & CEO, sales & marketing

Build Fast Formula Matt Coleman


Matt Coleman is the co-founder and CEO of Build Fast Formula, LLC. Matt and his partners started BFF in 2018 with the sole purpose of bringing education and science to the sports nutrition industry.

He has over 20 years of sports nutrition experience at all levels including retail, distribution, and manufacturing. Matt’s passion is educating consumers about maximizing sports performance using science-based nutrition, training, and supplementation.

Optimizing performance was always a personal goal of Matt’s because of his sports background. He competed in multiple sports throughout his youth, which paved the way to playing high school and collegiate football. Matt graduated with a bachelor’s degree from Oklahoma State University.

He’s been blessed, married to his wonderful wife of 15 years with two amazing children. Matt is very active in coaching their youth sports teams. He passes down nutrition expertise to his kids and the wonderful community he interacts with daily.

Matt and the BFF team understand the importance of creating quality, research-backed products customers can trust. All BFF products are third-party tested for quality and purity.


Chris Duffin
Co-Founder, World-renowned Strength Athlete and coach.
Motivational Speaker and Life Coach.


Chris Duffin is co-founder of Build Fast Formula™, as well as two other popular companies in the fitness space. Chris is known for his industry-changing innovations and education in the strength and clinical worlds.

He’s a leading speaker on topics related to strength and human movement, and performs insane feats of strength to help charities and organizations he believes in. In addition to being a thoughtful leader in these fields, Chris is a best-selling author of The Eagle and The Dragon, a book detailing his incredible upbringing and approach to mindset, philosophy, and tools he uses for success.

Chris has an educational background in engineering and he holds an MBA. He’s worked as an executive in automotive, aerospace, and high-tech manufacturing industries.
As a strength athlete, Chris has ranked number one in the world for almost a decade in various powerlifting disciplines. He holds numerous world records, as he’s one of the strongest pound-for-pound humans in the world. He’s the only person who has completed reps with 1000+ pounds doing squats and deadlifts. 

Chris has recently squatted 1001x3 and still holds the Guinness World Record for the sumo deadlift, completing nearly three repetitions with 1002 pounds. He's one of the most respected strength coaches in the industry and stands behind all Build Fast Formula’s researched-backed products.

You can purchase Chris Duffin's Book