THE BFF TEAM
Co-Founder & CEO, sales & marketing
Matt Coleman is the co-founder and CEO of Build Fast Formula, LLC. Matt and his partners started BFF in 2018 with the sole purpose of bringing education and science to the sports nutrition industry.
He has over 20 years of sports nutrition experience at all levels including retail, distribution, and manufacturing. Matt’s passion is educating consumers about maximizing sports performance using science-based nutrition, training, and supplementation.
Optimizing performance was always a personal goal of Matt’s because of his sports background. He competed in multiple sports throughout his youth, which paved the way to playing high school and collegiate football. Matt graduated with a bachelor’s degree from Oklahoma State University.
He’s been blessed, married to his wonderful wife of 15 years with two amazing children. Matt is very active in coaching their youth sports teams. He passes down nutrition expertise to his kids and the wonderful community he interacts with daily.
Matt and the BFF team understand the importance of creating quality, research-backed products customers can trust. All BFF products are third-party tested for quality and purity.
Co-Founder, World-renowned Strength Athlete and coach.
Motivational Speaker and Life Coach.
Chris Duffin is co-founder of Build Fast Formula™, as well as two other popular companies in the fitness space. Chris is known for his industry-changing innovations and education in the strength and clinical worlds.
He’s a leading speaker on topics related to strength and human movement, and performs insane feats of strength to help charities and organizations he believes in. In addition to being a thoughtful leader in these fields, Chris is a best-selling author of The Eagle and The Dragon, a book detailing his incredible upbringing and approach to mindset, philosophy, and tools he uses for success.
Chris has an educational background in engineering and he holds an MBA. He’s worked as an executive in automotive, aerospace, and high-tech manufacturing industries.
As a strength athlete, Chris has ranked number one in the world for almost a decade in various powerlifting disciplines. He holds numerous world records, as he’s one of the strongest pound-for-pound humans in the world. He’s the only person who has completed reps with 1000+ pounds doing squats and deadlifts.
Chris has recently squatted 1001x3 and still holds the Guinness World Record for the sumo deadlift, completing nearly three repetitions with 1002 pounds. He's one of the most respected strength coaches in the industry and stands behind all Build Fast Formula’s researched-backed products.
You can purchase Chris Duffin's Book