The Build Fast Formula Story

Build Fast Formula™ is a Dallas-based company dedicated to developing top-of-the-line, research-backed supplements in the sports nutrition industry. If you’re looking to take sports performance to the next level on the field, court, weight-room, track, or competition stage, you can trust Build Fast Formula to get you there.

Founders Story

Matt Coleman and Chris Duffin have a passion for performance. Matt and Chris founded Build Fast Formula, bringing their years of experience together to create a sports nutrition company they believe in.

Their backgrounds create the perfect combination of high-level Education, Knowledge, and Experience. There are a lot of “supplement” brands in the market owned by people who haven’t competed in sports or trained on a regular basis. Matt and Chris not only “talk the talk, but they “walk the walk”!

Chris Duffin is a world-renowned powerlifter who holds multitudes of world records. He owns a successful workout equipment company called Kabuki Strength™. In addition to Chris’s roles with Build Fast Formula and Kabuki Strength, he’s also a “trainer of trainers” in the world of strength and conditioning.

NFL, MLB, and NHL professionals, as well as collegiate and high school teams nationwide use Chris’s training programs. He shares his science-based approach to strength and conditioning at coaching seminars worldwide.

Matt Coleman’s background is in sales, marketing, and product formulas. He’s worked in the sports nutrition industry for almost 20 years with various big-name brands, leading their sales and marketing departments. Matt is passionate about offering customers quality products to ensure they get what they pay for.

He believes in Build Fast Formula products, which are all third-party tested for safety, quality, and purity. Matt has a collegiate football sports background. He’s passionate about coaching and teaching young athletes how to improve sports performance through nutrition, training, and supplementation.

Together, Matt and Chris have developed one of the fastest growing, up-and-coming sports nutrition brands in the industry today! They enjoy helping customers achieve top-level training and performance. The formula to becoming a successful athlete is Nutrition, Training, and Supplementation! If you don’t have nutrition and training locked in, supplements don’t work as they’re designed to.

Build Fast Formula always FULLY DISCLOSES their transparent formulas. There are no proprietary formulas, no fillers, no amino spiking, and no gimmicks. All BFF formulas are based on scientific research and produce proven results!





Matt Coleman
Co-Founder & CEO, sales & marketing

Build Fast Formula Matt Coleman


Matt Coleman is the co-founder and CEO of Build Fast Formula, LLC. Matt and his partners started BFF in 2018 with the sole purpose of bringing education and science to the sports nutrition industry.

He has over 20 years of sports nutrition experience at all levels including retail, distribution, and manufacturing. Matt’s passion is educating consumers about maximizing sports performance using science-based nutrition, training, and supplementation.

Optimizing performance was always a personal goal of Matt’s because of his sports background. He competed in multiple sports throughout his youth, which paved the way to playing high school and collegiate football. Matt graduated with a bachelor’s degree from Oklahoma State University.

He’s been blessed, married to his wonderful wife of 15 years with two amazing children. Matt is very active in coaching their youth sports teams. He passes down nutrition expertise to his kids and the wonderful community he interacts with daily.

Matt and the BFF team understand the importance of creating quality, research-backed products customers can trust. All BFF products are third-party tested for quality and purity.


Chris Duffin
Co-Founder, World-renowned Strength Athlete and coach.
Motivational Speaker and Life Coach.


Chris Duffin is the Co-Founder, Chief Engineer and Visionary at Kabuki Strength, an organization devoted to optimizing human performance and making the world a better place through strength. Chris is arguably one of the strongest pound-for-pound humans in the world with a 944lb squat and 1002lb dead lift, the latter standing as the Guinness World Record which he completed almost 3 repetitions with. He is also one of the most respected strength coaches in the industry. Chris’ educational background is in engineering and business management, and he has previously worked as an executive in the automotive, aerospace, heavy equipment, and high-tech manufacturing industries.

You can purchase Chris Duffin's Book